In my prior article, ARR is the Scoreboard, Not the Strategy, I lumped GRR in with NRR. The lens at the time was deliberate: I was writing about companies trying to move to a new ICP. If most of the growth is coming from expansion within the existing base rather than meaningful traction with the new target customer, that signals something important — the company may not yet be ready to win the new ICP. Folding GRR into NRR kept the focus on that net-impact question. After a c